Product Strategy
The objective of a product strategy is to translate business strategy into clear product choices that drive product goals and execution.
Defining product strategy should be seen as a learning journey which requires an iterative and collaborative approach in which commercial and product teams work intimately together and adapt strategy and goals to new insights in a flexible way. Defining how to collectively learn from execution is critical to validate the product strategy.
This checklist provides an overview of what a product strategy should describe. The main sections in the product strategy checklist focus on:
- Customer Value: market, customers, pain-points, benefits, differentiation.
- Winning Solution: product vision & roadmap, revenue model, go to market.
- Business Impact: objectives, financials, risk management
- Validation: measuring product success, acting on new insights
