My mission.

Companies I work with have amazing technology and a good understanding of the market opportunities that they can address. From first hand experience I have learned that launching new products can be a struggle when deep market and customer insights are absent: Which problem do we really solve? How do we deliver value? How do we compete and with whom, actually? Do we really have the right solution? How do we make money? My conclusion, technology companies need a strong product strategy to win in the market.

 

I offer hands-on consulting services to companies in High-Tech, MedTech, and Life Sciences, helping them to create winning product strategies, bridging the gap between technology and market success.

About me.

My name is Jasper Peeters, I have worked in strategic product roles for over 20 years and have successfully launched innovative products at both startups launching first-of-a-kind solutions, and at mature companies focused on enhancing their market position through product innovation.

My experience spans across a wide range of technologies, including professional software solutions, robotics, AI, advanced imaging equipment, and life science instruments.

I get a kick out of working with brilliant scientists, engineers and entrepreneurs to create cool new products. Like an architect, I help them connect the dots and devise product strategies that turn great ideas into market success.

What I value.

  • Innovation starts with curiosity and an open mind.
  • Assume nothing. Challenge the status quo.
  • Think strategic and set ambitious goals.
  • Execute with agility and adaptability.
  • Collaborate, together we are smarter and faster.
  • Focus on small steps and speed in execution.

Services.

Product Strategy Development.

Working with you and your product teams to create winning product strategies that deliver customer value and business results in a timely manner.

Approach: situation assessment followed by a.o. market segmentation, user research, value proposition, business models, roadmap, product plans, launch & go to market plans, organisational alignment, product success monitoring.

Product Leadership.

Build engaged and effective product teams that excel at defining and implementing impactful product and go-to-market strategies.

Approach: maturity assessment followed by targeted activities to improve role clarity, organisational structure, process, tools, people development, day to day coaching.

Product strategies developed with our help

Unique new insights into Mechanobiology

 


Exciting new metric to assess cell therapies early on


Pioneering AI in histopathology diagnosis


First of a kind solution for clinical diagnosis in pathology