
My name is Jasper Peeters
I help product teams turn breakthrough technology into market success.
As a hands-on consultant, I work with product teams to craft winning strategies and execute product development and go-to-market through cross-functional collaboration and rapid learning cycles.
Over the past five years, I’ve partnered with eight teams launching new products across enterprise software, AI, advanced imaging, and life science instruments.
I get a real kick out of working with brilliant scientists, engineers, and entrepreneurs. Like a product architect, I help connect the dots — translating technical potential and customer insights into strategic choices that drive market success.
Principles.
- Start with understanding customer value, deeply.
- Collaborate to innovate, both internally and externally.
- Innovate with lean principles.
- Sell as soon as possible to validate and learn.
Services.
Product Strategy Development.
Working with you and your product teams to create winning product strategies that deliver customer value and business results in a timely manner.
Approach: situation assessment followed by a.o. market segmentation, user research, value proposition, business models, roadmap, product plans, launch & go to market plans, organisational alignment, product success monitoring.
Product Leadership.
Build engaged and effective product teams that excel at defining and implementing impactful product and go-to-market strategies.
Approach: maturity assessment followed by targeted activities to improve role clarity, organisational structure, process, tools, people development, day to day coaching.
Product teams that I have worked with


Predict muscle function in-vitro to assess new therapies


Bringing insights into tissue stiffness to drug research
Socials