Turning breakthrough technology into commercial success.

I help ambitious high-tech ventures turn breakthrough technology into commercial success by translating strategic vision in actionable product and go-to-market plans, creating clarity, focus and empowering cross-functional teams to deliver results.

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The problem I solve.

Most new tech products don’t fail because the technology is wrong. They fail because:

teams mistake early customer enthusiasm or first sales for product-market fit,
R&D and GTM investments run ahead of real validation,
customer success, sales, and R&D pull in different directions.

This wastes capital, slows growth, and frustrates both founders and investors.

I help founders avoid these traps by making sure product and business decisions are based on evidence — not assumptions.

I focus on Digital Health, MedTech, Life Sciences, and Deeptech, where long sales cycles, complex buyers, and costly R&D make discipline even more critical.

– Jasper Peeters

How I Work.

I guide your team through a structured, hands-on approach tailored for high-tech and deep-tech environments, where solving the right technical problem isn’t enough.

Focus on Value Creation.

I drive clarity with value-creating milestones at every stage:

Right problem
Right solution
Right product
Right business model

To ensure teams stay focused on what matters, customer outcomes and business results.

Cross-functional Collaboration.

I build the right structure to empower cross-functional teams to collaborate and turn strategy into customer and business success.

Deliver Results.

I don’t just advice and provide theoretical frameworks, but help you put theory into practice based on real-world experience:

Track record bringing new products to the market.
25+ Years in Product and Go to Market
10+ Years in executive roles in new ventures

Learn more about How I Work

Ways to work together.

Interim Product Leader

Full-time
Lead major product initiatives. Ideal when launching new platforms, entering new markets, or aligning strategy and execution during scale-up

Fractional Product Leader

2-3 days per week

Build and mature your product function. Drive product strategy, guide cross-functional execution, and support your team as a sparring partner and hands-on leader, without adding full-time overhead.

Strategy Sprints

Targeted projects (2–6 weeks)

Tackle high-impact priorities with speed and clarity. Ideal for refining positioning, assessing product-market fit, prioritizing roadmaps, or preparing for funding milestones.